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Companies that do not figure that out will not survive, I guarantee that,” Roman said. While many retailers are shutting stores to go completely digital, Canadian Tire - which also owns the Sport Chek and Mark’s chains – is sticking with a bricks-and-clicks model. “We spent $400 million because we were behind,” he said matter-of-factly. But he did acknowledge the company has dropped a fair amount of money on its digital efforts over the past three or four years. Roman didn’t drop any hints about how gaming technology could fit into Canadian Tire’s future. (“We have a gaming lab,” he revealed, and it’s in Winnipeg.) The CTO mentioned that some of this innovation involves dabbling in the Internet of Things, bots, 3D printing, the neuroscience of shopping behaviour and even gaming.
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It is cloud-based, 50 per cent cheaper to run than its predecessor, modifiable on demand and, in Roman’s estimation, four to six times faster than most POS solutions. Recently, Canadian Tire also created its own point-of-sale system. The company’s Fast Find technology, which took three years to develop, can provide an almost real time view of any product’s availability anywhere in the retailer’s inventory and distribution chain. Roman has certainly kept those facilities busy since he became CTO in 2012. There’s a lot going on, including app development and testing, a cloud computing facility, a high performance data centre and a digital content warehouse. Hence the three digital innovation centres Canadian Tire has opened since 2013 in Calgary, Winnipeg and Kitchener-Waterloo. What we’re looking at is next practices,” said Roman. Using the Canadian Tire app, customers can get clickable details or video links by hovering their mobile device over certain products in the Wow Guide catalogue. In a presentation at the CIO Peer Forum in Toronto on Thursday, chief technology officer Eugene Roman made it clear he’s not just playing catch up he wants to make Canadian Tire a digital leader the rest of the pack will have to keep up with. They’re all part of a push to transform the 94-year-old seller of hockey sticks, patio sets and – yes – tires from a bricks-and-mortar historical icon into a global retail innovator. And a fitness obsessed tech genius based in the Ukraine. This is not your grandfather’s Canadian Tire.Īn augmented reality catalogue.
#Business intelligence strategy at canadian tire software
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